It's the most squeezable time of the year!

Meet Zumir, the festive green moose from Squishmallows' holiday collection.

This medium-sized plush stands about 12 inches tall (around 30.5 cm) and is super soft and squishy – just like all the beloved Squishmallows.

Zumir's holiday look is adorable: he's a cute green moose with a big, classic Squishmallow smile, and his belly features a festive red and white peppermint candy swirl design.

He's the perfect cuddle buddy for the Christmas season, a great gift for Squishmallows collectors of any age, or a cheerful holiday decoration for a bed or couch.

Made by Jazwares/Kellytoy, this is an officially licensed Squishmallows product.

Whether you're buying it as a Christmas present, adding to your plush army, or just wanting some festive comfort, Zumir the moose is sure to bring some holiday cheer and lots of huggable softness.